insights
May 28, 2025

5 Reasons Why Reading is The Ultimate Superpower for the Age of AI

Reading is a super-power, but its biggest punch comes from the “side-effects.” Beyond sharpening basic literacy, a steady reading habit quietly rewires the brain for faster memory recall and stronger attention, lowers stress more effectively than most relaxation techniques, trains us to read other people’s emotions with greater empathy, and fuels the imaginative leaps that drive creativity and problem-solving. In short, every page your child (or you) turn builds cognitive, emotional and creative capital that compounds for life.

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insights
May 8, 2025

Mine, Mine, Mine! Bespoke Story time Supercharges Toddler Word Learning.

Ownership cue = 40 % faster label learning, effect appears within minutes and lasts overnight. Works beyond toddlers: meta-analysis of 1 000+ learners shows medium gains across subjects. Easy hacks: add the child’s name, hand them the item, or say “this one is yours.” 3-step micro-script – Preview: “This giraffe is yours.” Label: “Your giraffe is a wug.” Recall: “Show me the wug that belongs to you.” Blossom Reads lets you drop the child’s name or object into each story, activating the ownership effect automatically.

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insights
April 30, 2025

How Context Rich Stories Turbocharge Reading Comprehension

Context-rich, personalized stories tied to a child’s real life boost comprehension, vocabulary, and engagement—25 % more reading time than generic tales.

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